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ARE YOU RAISING ENOUGH MONEY TO SUPPORT YOUR MISSION?

Professor Paul Light of New York University has suggested this deep recession has put over 100,000 nonprofit organizations in jeopardy of closing due to lack of funds. Is this your organization? Have you had to cut programs or staffing due to lack of funds?

THE SOLUTION IS ACTUALLY RATHER SIMPLE AND EASY!

If you are not raising the money you need to meet your mission and the growing needs of your organization or if you are largely grant funded with little diversification in your funding stream; your organization needs to conduct an Annual Campaign.

If you plan to continue to exist and thrive you must follow a proven process with a Project Manager that will drive the process, engage the board and ensure a successful campaign!!

Diversified Nonprofit Services (DNS) defines an Annual Campaign as a board-driven fundraising effort or appeal that seeks unrestricted operating funds from primarily individual donors, but also from foundations and corporations.
A nonprofit in Midland, TX
went from raising $30,000 in their typical Annual Campaign
to over $217,000 using the
DNS Nine Phase Process.

DNS has developed a Nine Phase Process for conducting campaigns that takes all of the guess work out of campaign planning. The DNS process was designed to:

  • Provide a system such that any organization regardless of their level of sophistication can realize success
  • Provide one-on-one ongoing support from an individual consultant during critical campaign milestones
  • Provide step-by-step procedures with detailed explanations
  • Provide all of the necessary tools (word documents, excel spreadsheets, etc.) to implement the campaign
  • Provide training in key fundraising areas for both staff, board and campaign volunteers

WE CAN HELP YOU!

DNS has over 25 years of successful experience in conducting Capital Campaigns across the United States.

The Annual Campaign process was developed in 2008 using the collective knowledge of the DNS team and contracted experts in the field. This proven process has been used successfully with dozens of nonprofit organizations.

A successful Annual Campaign will allow your organization to not only raise money but to accomplish the following very meaningful goals:

  • Sell the Mission- Annual Campaigns provide an organization the opportunity to sell the mission-- not a ticket. Nonprofit organizations typically do a great job in selling a ticket to a gala, a raffle ticket or an entry to a golf tournament. In doing so, they create a society of ticket buyers and not donors. An Annual Campaign allows an organization the opportunity to connect donors to its mission not an event. The campaign is a storytelling campaign and allows an organization to share its reason for being and ask for an investment in the mission.
  • Move donors up the giving pyramid- Having an Annual Campaign and taking the time to connect donors to the mission will allow the organization the opportunity to move donors up the giving pyramid. Donors will not likely attend an event and then suddenly become a planned gift or major or capital gift donor. Every organization needs a vehicle to drive donors up the pyramid to planned giving. The Annual Campaign is best opportunity to create relationships with donors, to find out their goals and to include them in meaningful giving opportunities within the organization. If your organization EVER plans on conducting a capital or planned giving campaign, you need to have a strong Annual Campaign.
  • Engage Board Members and Community Members- The campaign process is designed to motivate and engage both board members and members of your community. This process can awaken a stagnant board and reinvigorate community energy for your organization.

The benefits of conducting a campaign by far outweigh any potential negative consequences. If an organization is truly planning for the future an annual campaign is not optional; it is essential. The campaign will allow an organization to focus on the mission and connect with donors while developing meaningful relationships that will lead to long-term success and sustainability.
A Greenville, SC
nonprofit used the
DNS Nine Phase Process to generate
$85,000 in gifts
during the first ever successful external campaign.

THE BOTTOM LINE

If you want to begin the process of becoming financially viable, you must conduct a campaign aimed at cultivating and stewarding gifts from potential donors in your service area. This campaign is not a special event that could cost your organization thousands of dollars and hundreds of hours of volunteer and staffing hours. It is a focused, timed philanthropic endeavor that, if executed correctly, will derive a high rate of return to your organization. Lastly conducting a structured campaign allows you to begin the process of elevating donors from an annual gift to a major gift.

Don’t miss this opportunity to begin the process of placing your organization on the right path to successful resource development.

Call us now at 203-691-1568 or email us at principal@dnsassociates.com to learn more about our process that is revolutionizing fundraising and helping organizations raise more money than they ever thought possible!



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